In the dreaming and planning stages of our products, we envisioned a collection of nude glitters that were neutral enough for day-to-day life, but with that high-shine impact to carry you through into the night! But one aspect of this vision didn’t sit well- glitter. We have always known that as a brand striving to be as eco-friendly and compliant with planet-saving practices as possible, including glitter in our colours wasn’t a positive move for Mother Earth.
When washed down the drain, glitter breaks into smaller pieces and becomes a subset of marine plastic litter.
So how have we gotten rid of the glitter from our products but maintained the high-shine finish? A shimmer pigment called mica- a natural material derived from crushed crystal, sourced from only reputable manufacturers. The beauty of substituting out glitter for the crushed crystal, is that we remove that plastic element, but upped the shimmer factor AND it adds durability to your manicure!
We are so proud of our Nail Polish, as you know. It has been a long time coming, but we needed to make it perfect, and we think we have done just that! Say goodbye to glitter, and hello to high impact shimmery nudes that are hard to resist!