July is B Corp month

We are absolutely thrilled to be a
B Corp certified company.

We join a community of like-minded businesses who are leading the way and doing business better, and we couldn’t be more proud to be part of this global movement. Sienna is one of only two nail polishes worldwide who have this coveted accreditation, and we hope to inspire more to follow us in our ethical, sustainable approach to beauty. Read on to learn more.

Sienna x B Corp

What exactly is a B Corp, you ask? We think they probably say it best:

“Certified B Companies are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using businesses as a force for good.”

All the sustainable and ethical things we have been doing since our very first bottles were poured in 2014 have now been documented, measured and verified. You can see how we went on our impact statement.

How do you become a certified B Corp?

It takes months to become certified as a B Corp. B Lab is the non-profit body that certifies products and services to make sure they meet the high standards required to become certified. B Lab looks at every aspect of your business to assess your positive impact. The combination of third-party validation, public transparency and legal accountability builds trust and helps caring consumers like you make ethical choices.

It’s not a dollar, it’s a ballot

You cast your vote every time you make a decision about what you buy and where you shop. You can vote for your values by choosing companies that put people and planet first. The B Corp directory has every business type under the sun, from activewear to restaurants, to hair salons, to designer dress rental. People and businesses are doing extraordinary things.

Did you know?

Who doesn’t love a good statistic? Here are a few via the B Corp Instagram account:

‘B Corps are more than 87% more likely to manage greenhouse gas emissions.’

‘B Corps are nearly three times as likely to use 100% renewable energy’

‘B Corps outperform other companies by 16% on addressing climate change’

‘B Corps outperform other business by 10% on providing high-quality jobs’

Sustainability is a journey

Sustainability is at the centre of everything we do. We’re not saying we have all the answers, but we will always keep pushing to find ways of doing things better. Check out our Sustainability & Ethics page for more details on sustainability at Sienna.

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